what happened to ocean pacific brand

In 1972, Jim Jenks of San Diego wanted to create clothing and sportswear that met the demands of surfers in and out of the surf. Even the buttons have the original stitches. The shirt which has been washed a zillion times is still in perfect condition. Sorry, but we can't respond to individual comments.If you need immediate assistance, please contact Customer Care. Our son is approaching his 50th birthday and I guess the purchase was made right after the company was founded. Activate to move to this slide, slide 6 of 6, This spring, we teamed up with Icons of Culture to revive the iconic Ocean Pacific brand — learn more about the UO exclusive collection in our behind the scenes visit to the brand’s Los Angeles HQ. Object Type: Graphic design Change ), Ocean Pacific Apparel Designs, 1979 – 1989, Unused Title Treatment for Ridley Scott’s ‘Alien’, 1979, “In London” by Vangelis and Neuronium, 1981. Authentic since 1972, Ocean Pacific was the first brand to successfully translate the surfing lifestyle into a fashion statement! The mixing and matching of styles plays perfectly today, as it did then. During the ’80s, image and wealth dominated: one’s association with a given subculture, no matter how “underground,” came to depend less on participation in that subculture and more on one’s ability to pay for merchandise that advertised one’s desire to be identified with that subculture. Maker and Year: Ocean Pacific, et al, circa 1979-1989 [1] Regarding the marketing strategies, unlike other surfing firms like Quiksilver or Billabong, OP established as a more general sportswear brand, commercialising its products in national store chains while other similar companies were restricted to independent surf shops. He received the name from his then employer Don Hansen and the Ocean Pacific apparel line was created. [1] Jenks' idea for clothing under the Ocean Pacific label quickly became popular with the surf culture with its instantly recognizable "OP" logo. Iconix plans to reposition Ocean Pacific as an authentic, year-round, California lifestyle brand and will be reverting back to “Ocean Pacific” rather than just “OP.” Haugh stated that Ocean Pacific’s collaboration this summer with Urban Outfitters “sold very well” and underscores Ocean Pacific’s potential in … Thanks for the comment, Lois! © 2020 UrbanOutfitters.com All Rights Reserved. Good news — You can still get free 2-day shipping, free pickup, & more. Activate to move to this slide, slide 5 of 6, The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution in both the U.S. and worldwide. Skateboarding and punk were the victims of the same process of cannibalization, whereby corporations gobbled up jealously communal rites and spit them out as global commodities. Skip to main search results Amazon Prime. Please enable JavaScript in your browser and reload the page. It was then that Ocean Pacific, which was previously a surfboard brand, became the first company to translate the West Coast culture into a lifestyle brand. "Well, this can't be a good sign," said one man as he went out and saw the crimson waves. Activate to move to this slide, slide 2 of 3, The Ocean Pacific label was later sold to Don Hansen of Hansen Surf Shop. Not good!". Ocean Pacific quickly dominated not only the West Coast surf scene, but also the worldwide market with pieces like its famous corduroy shorts that became a wardrobe staple for surfers and non-surfers alike. Free UK Delivery by Amazon. Ocean Pacific (Op) by Icons of Culture breathes new life into the original Op prints, graphics, and textiles that introduced authentic Southern California surf culture to the world in the 1970s and 80s. One of the first companies to translate the lifestyle of surfing, laid-back beach life, and California cool into a fashion brand, the line drew inspiration from music, art, and culture to create pieces that remain as relevant now as they were three decades ago. Here at Walmart.com, we are committed to protecting your privacy. (R), MARC ECKO (R), and ARTFUL DODGER. You can also follow us on Facebook, Twitter and Instagram. Company profile page for Ocean Pacific Apparel Corp including stock price, company news, press releases, executives, board members, and contact information Inspired by the brand's origins in surf and skate, the vintage-inspired collection is built for those who live "the stoke way:" freely, actively and enthusiastically. Activate to move to this slide, slide 3 of 6, In today's fashion landscape where "retro" brand favorites are rapidly re-emerging in the marketplace, Ocean Pacific offers a unique point of view with its legacy rooted in California surf culture and 1970s street style. Ocean Pacific Mens Shoes. Change ), You are commenting using your Facebook account. Description: (K.E. Product Title Ocean Pacific Women's Double Scoop Neck Average rating: 4.3 out of 5 stars, based on 22 reviews 22 ratings Current Price $3.50 $ 3 . ( Log Out /  As of 2018, Iconix Brand Group has taken back control of the brand's distribution and will be re-launching Spring 2019. Activate to move to this slide, slide 2 of 2, List by sport include only, Iconix Launches Direct To Consumer Ocean Pacific Website, https://en.wikipedia.org/w/index.php?title=Ocean_Pacific&oldid=978811517, Creative Commons Attribution-ShareAlike License, This page was last edited on 17 September 2020, at 02:27. Pacific Play Tents Space Module Tent My Little Tent, Neutral Op Ocean Pacific Women's Raglan Sleeve Peas Tunnels of Fun Super Set with Tents When I Grow Up Tent & Tunnel Combo Pacific Play Tents Kids 'Me Too' Dome Tent for Indoor / Outdoor Fun - 48" x 48" x 42" Pacific Play Tents Find Me Multicolor 6' Tunnel Pacific Play Tents 20455 Tunnels Of Fun Junction Set Women's Double Sco Neck High Low Tank The cult classics that Ocean Pacific created resonated with men and women of all ages, igniting a passion for casual-yet-unique styles that could be worn on and off the beach. "At first I thought it was just the old San Onofre power plant dumping out radioactive waste again, but I got closer and it looked like blood. CALIFORNIA—Following California's recent plagues of darkness and fire, the Pacific Ocean turned to blood this morning, sources on the coastline confirmed. About Iconix Brand Group, Inc. Iconix Brand Group, Inc. owns, licenses and markets a portfolio of consumer brands including: CANDIE'S (R), BONGO (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), UMBRO (R), LEE COOPER (R), ECKO UNLTD. In 1986, total surfwear sales hit $1 billion for the first time, and the following year saw Ocean Pacific’s profits peak at $370 million. This collection pays homage to several iconic Op game-changers, like the J-pocket corduroy shorts, rainbow triangle bikini, and vintage men's tees and tanks, which are repurposed into modern, feminine silhouettes.

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